Do you hate the word “brand” as applied to yourself? Are you already cringing? Yeah, yeah, yeah, me too. But when I say “brand” I’m not talking about staging a fabricated life so you can get more instagram followers, likes, re-shares or whatever. I simply mean taking a few simple steps to make your TpT products attractive, recognizable, and cohesive.
The first step is to choose a color palette. This will make designing a logo, product covers and blog posts simpler. If there is a set of colors you already like to use, then great–you’re almost done! But if you don’t have an eye for color (I don’t), here are some places to find ready-made color palettes:
Finding Ready-Made Color Palettes
Scroll through the above resources and find a palette that appeals to you, one you (and your customers) will enjoy looking at for a long time to come. Then download the image as a JPEG and store it on your computer.
Transfer Your Palette to Keynote
Now that you’ve chosen your colors, import them to keynote so you have easy access while designing product covers, instagram posts, etc. Here’s how:
I’ve only recently started using a color palette and it has been really helpful. Whenever I design product covers or blog images I don’t have to start from scratch–at the very least I already have my colors picked out. A few months ago I updated my Genre Study series and the before and after reflect the benefits of a color palette:
Creating a color palette is something I wish I’d done sooner, it would have saved me a lot of time. Now I’m slowly going through my store to use the palette I’ve finally created.
What do you think, do you have a palette?
