A Regular Person’s Guide to Creating a TpT “Brand,” Step 3: Create a Template for Product Covers

Now that you’ve chosen a color palette and a font family, you’re ready to create a template for product covers.

Creating product covers has been challenging for me. I feel more confident creating resources than I do with the packaging (I’m not a designer!). I used to start from scratch each time I designed a cover. Now, I use a simple template for most of my covers. It looks something like this:

This template gives me space for a title, a subtitle, and an image. The two text boxes prevent me from squishing as many words as possible onto the cover. Here’s how some of the finished products look:

How to Create a Simple Template for your TpT Covers

The Three Rules of Product Covers

There’s a lot of discussion on the TpT forum about designing great covers–and the advice usually boils down to these three points:

1. Square It: Take the time to make your covers square rather than rectangular. Square covers will appear bigger than rectangular ones.
2. Keep it Simple: This especially applies to text. This is a cover, not your product description. Choose the most descriptive words you can, and make them big.
3. Make It Readable: If you want potential customers to click on your product, the main text must be immediately readable to them.

So there you have it–3 steps to creating a simple TpT brand! Choosing a color palette, font family and cover template can make your TpT products recognizable, appealing and cohesive. Best of all, this little brand “kit” makes your life easier–you don’t have to start from scratch each time you create a new resource.

I hope you enjoyed this mini-series! I’d love to hear your thoughts in the comments, or see your brand on Instagram. You can tag me with @teacherinexile.